We're building the future of indie software distribution
Saastore is a managed marketplace where independent software builders get the distribution, marketing, and infrastructure they deserve, so they can focus on what they do best: building.
Our Story
Every day, talented builders around the world create incredible software products. They solve real problems, ship fast, and pour their hearts into their work.
But most of them hit the same wall: distribution.
Building is no longer the hard part. With the rise of vibe coding and AI-powered development, a single person can ship a production-grade product in days. The real challenge is getting it in front of the right people.
That's why we built Saastore.
We're not just another marketplace. Every listing we publish is scanned for security issues, paired with a verified seller, and reviewed for product quality before it goes live. Builders get distribution. Buyers get trust.
Our Vision
Today, we help builders get discovered and reach their first customers. Long term, we want SaaStore to be the place where a buyer can pick an indie product the same way they'd pick from a high-street shelf: with one consistent standard, complete trust, and zero homework required.
The Team
Dor Ben Basat
Co-Founder
Dor is the business mind behind Saastore. He holds an MBA from the College of Management and a bachelor's degree from Ben-Gurion University of the Negev. Certified in product management, directorship, and corporate governance, Dor brings years of experience in leadership and strategy. An early adopter of vibe coding and AI-powered development, he bridges the gap between the builder community and the business world.
Michael Fishman
Co-Founder
Michael is the technical force behind Saastore. A graduate of the Technion with a degree in Data Engineering, he brings deep expertise in building scalable, production-grade systems. Michael designed and built Saastore's entire technical stack, from backend infrastructure and payment integration to the authentication system and deployment pipeline.
Our Values
Builders first
Everything we do starts with the builder. If it doesn't help someone ship and sell their software, we don't build it.
Transparency
No hidden fees, no gatekeeping, no corporate games. We're indie ourselves, we get it.
Quality over quantity
We'd rather have 50 great products than 5,000 mediocre ones. Every product on Saastore is one we'd use ourselves.
Community
We're not a faceless platform. We know our sellers by name, and we grow together.
Ready to list your product?
Join the builders who trust Saastore to handle their distribution. Free to list, free to grow.
Start Selling