SaaStore Blog
Stories from the indie software shelf
Notes on trust, distribution, and what actually moves buyers to click "Buy" on software built by people they've never heard of.
Google Document AI Alternatives: A Practical Buyer’s Guide
Document AI is powerful but tied to Google Cloud and priced per page. Here is when to look for an alternative, what to compare, and how to find a focused, independently vetted tool.
Dor Ben Basat
Co-Founder, SaaStore
Latest articles
The Trust Page Every Indie Software Product Needs
A simple trust page can help buyers understand who is behind a product, how data is handled, and why the software is safe to try.
Why Clear Refunds Make Buyers More Comfortable
A fair refund policy does not make a product look weak. It can make buyers feel safer, reduce hesitation, and increase trust.
AI-Built Software Should Say How It Was Reviewed
Using AI to build software is becoming normal. What matters is whether the product was reviewed, tested, and maintained responsibly.
The Indie Advantage: Trust Can Feel More Human
Small software builders can win trust in ways large companies often cannot: by being direct, honest, personal, and close to the customer.
Why Customers Don't Trust Unknown Sellers
An unverified seller, a blank avatar, and one bad review are enough to lose a sale. Here's what changes when every listing is scanned, verified, and reviewed.
The Software Supply Explosion
Apple processed more App Store submissions in Q1 2026 than in some full years a decade ago. The supply side of software changed shape - here's the data, and what it means for buyers.
Why Markets With Unknown Sellers Collapse
Akerlof's 1970 paper on used cars won a Nobel Prize and predicted exactly what we see now in indie software. The fix has been the same for fifty-five years.
AI Code Benchmarks vs. The Real World
AI coding agents now clear 93% on SWE-Bench Verified. Yet 45% of AI-generated code carries security vulnerabilities - and newer models are not improving.
The Window Between Supply and Quality
Even when AI code quality catches up to enterprise standards, four of the five things buyers actually verify don't change. Here's why the trust layer matters either way.
Why Great Software Does Not Always Sell
Building a good product is only the first step. To turn visitors into customers, independent software needs trust, clarity, and visibility.